[OSENWORLD] TREASURE has unveiled a new “ROCKCHIC” group concept photo for its third mini album Love Pulse, ramping up anticipation ahead of the Sept. 1 release at 6 p.m. KST. The analog-tinged visuals and tougher styling telegraph a sharper, more mature turn for the YG Entertainment act.
YG has been rolling out concept visuals across multiple versions — METAL, STREET and ROCKCHIC for the photobook, plus SPORTY and TEUME editions — underscoring a layered aesthetic for this era.
Love Pulse features four tracks: title song “Paradise,” along with “Everything,” “Now Forever” and “Better Than Me.” The project leans into the title’s meaning — a fusion of “love” and “pulse” — to bottle the rush of falling in love while deepening TREASURE’s sonic color.
Yang Hyun-suk, executive producer of YG Entertainment, previously teased that two music videos are in production, including one for the title track. He described the project with confidence: “If the past five years were TREASURE’s first chapter, this album marks the beginning of their second.” With a more mature appeal and a fresh starting point, the group is poised for a new leap forward.
TREASURE will also embark on their new world tour, 2025-26 TREASURE TOUR [PULSE ON] IN SEOUL, with three shows at KSPO Dome on October 10, 11, and 12. From there, they will head to Japan and across Asia to connect with their global fanbase, signaling a packed schedule for the rest of the year.
/k_inside@osen.co.kr
